Dear Tribe Members,
Earth Month is the time that we come together as a network to bring the Aveda Mission to life and make a real difference for clean water. Clean water provides the foundation for all that is important to us: Kids, animals, our environment, life. Since 1999, your passion and commitment for people and the planet has raised over $44 million for Earth Month NGO partners, over $38 million of which has supported clean water projects. In 2015 for the first time, we fell short of our Earth Month goal. 2016 is your chance to prove to guests, network, colleagues, and yourself that you really care. To support you in this effort, we are shifting the campaign focus to a beauty image featuring Catwalks for Water to support the amazing grassroots fundraising that you do at the salon, spa, store and institute level. We are spotlighting Shampure™ Dry Shampoo and Fashion Week Favorite styling products to help you achieve both your sales and Earth Month goals. In this way we believe we can exemplify Aveda Belief #3 “we believe ecological and profit goals are mutually achievable.” Together we must achieve our network goal of raising $6.5 million. This brings our environmental leadership to a new level and we can only achieve it if every Aveda salon joins in the effort, and all concept and lifestyle salons. It takes every one of us to reach the full potential of the Aveda network. We need your leadership!